What We Believe
We exist to serve our community by inspiring them to safely pursue their passions and live life on adventure.
I still remember the first time climbing outside. I was 14 years old. An older friend from church was home from Dordt College and said, “hey- do you guys want to go rock climbing?” Little did I know this one invitation would unlock thousands of hours of adventures in the mountains. Big Rock is a 200′ slab crag located on the south east end of Lake Perris in Southern California. Back then was about a 30 minute drive. I remember vividly the 1/2 mile stroll along the lake with the four of us, not completely sure what to expect. Big Rock is, well, literally a pretty big rock. Encased into the side of a mountain, the beautiful crag faces Northwest and bakes in the afternoon sun while towering over the large Lake Perris a stones throw away. It’s a favorite for Southern California climbers, both noobs and novices alike.
SAFETY
Our number one value is to ensure our members, guests and team members are safe. Whether we’re crushing our latest projects at the gym, or deep in the back country aspiring for the next big objective, when done properly, the risks associated with climbing can be managed at the highest of levels.
ADVENTURE
The deep longing in your soul that’s calling… answer it. As John Muir would say, “the mountains are calling and I must go.” And while not all of us will be packing for a 2 month expedition in the Himalaya or Patagonia, we believe you could have just as fulfilling of an adventure camping in your back yard, backpacking with your kids, or many of the countless ways you can stretch yourself outside your comfort zone and do something amazing.
COMMUNITY
The people that bind it all together. The memories with friends, both old and new, and the support of people who push you, got your back, and inspire you to be better, every day.
PASSIONATE
The fire in your belly the drives you, your goals and ambitions.
SERVANT LEADERSHIP
We use our gifts and talents to continually help others, both within Alpine and externally within our communities.